The reasons behind an online library – Why Look Hear Australia? Today we interview Tara, the founder of LHA, about how and why she started the business with her husband Tim.
Why did you start LHA?
I wanted it to be a long-term resource that I could use for my therapy; to make it easy. There are so many excellent resources to share, I wanted it to be easy to share this information with families and colleagues. I wanted to empower families to do that for themselves and I want these resources to be available for therapists who are often time poor.
How did you decide on a blog/website?
I settled on an online resource so the resources stay up to date, and I don’t have to save them directly to my computer. Being online, I can ensure that the resources stay relevant and its also easy to show families, educators and other professionals.
Who are you writing a blog for?
Everyone!!! I think it more so started for myself, and then has evolved for other professionals and families. My goal is that it becomes a place for parents and professionals to get bite-sized, high quality information and then be able to point them in the right direction for more (expert) information.
What types of values and beliefs do your audience have?
- Professionals; valuing the child and family as unit and being family-centred.
- Parents and Professionals; a want for high quality information that is easy to read and understand.
- Parents; curious about their child and wanting to know more.
Who are your audience?
- Professionals – Allied Health
- The wider community
What style of Blog did you want?
I wanted a blog that was easy to read, simple and clear, and expert and evidenced-based. This is easy to say but much harder to deliver! I personally hate reading long blog posts with loads of ads, so I wanted to create something I would read.
I didn’t want a sell-y, hard to read, wordy and long website that took ages to find what you were looking for. It does mean that I continually having to focus on keeping it simple, but it also helps keep me focused! That said, maintaining a website is a lot of work, and I do have to consider how to cover these ongoing costs.
Its really important to me as a therapist to ‘do what you say you are going to do’ as much as possible. I didn’t want to create something that didn’t align with my values as a professional, but also as a future parent and someone who uses the internet daily.
Find out more about us on our about us page here!